PROBLEM TO BE SOLVED: To provide a photocurable conductive material which improves connection reliability of the to-be-connected members and conduction reliability between the electrodes when connecting electrodes of to-be-connected members.SOLUTION: A photocurable conductive material is used in electric connection between electrodes 2a and 3a and has photo-hardenability. The photocurable conductive material includes a conductive particle 22, a light reflection particle 23 composed of a material of a refractive index of 1.6 or greater and a binder resin 11 having photo-hardenability.