PROBLEM TO BE SOLVED: To provide a water-in-oil emulsion cosmetic that has excellent attachment to skin, has the light spread, is easy to apply and spread, gives the skin a thin coat feeling and a glossy feeling, creates a uniform and beautiful finish of skin surface, and also has excellent cosmetic durability.SOLUTION: A water-in-oil emulsion cosmetic contains following components (A), (B), (C) and (D): (A) cationically modified clay mineral substituted with a quaternary ammonium ion of 0.01-5 mass%, (B) color pigment subjected to hydrophobic treatment of 0.1-30 mass%, (C) phenyl modified silicone that is liquid at 25°C of 0.1-20 mass%, and (D) volatile oil of 10-50 mass%.SELECTED DRAWING: NoneCOPYRIGHT: (C)2018,JPO&INPIT【課題】肌への付きが良く、伸びが軽く、塗広げやすく、肌に薄膜感、艶感があり、肌表面が均一で綺麗な仕上がりが得られ、化粧持ちも良好な油中水型乳化化粧料を提供する。【解決手段】次の成分(A)、(B)、(C)及び(D):(A)第四級アンモニウムイオンで置換されたカチオン変性粘土鉱物 0.01~5質量%、(B)疎水化処理された着色顔料 0.1~30質量%、(C)25℃で液状のフェニル変性シリコーン 0.1~20質量%、(D)揮発性油 10~50質量%を含有する油中水型乳化化粧料。【選択図】なし