A method of wireless forwarding of service related content in a communication session. The method comprises providing a conversion circuit fixated in proximity to a service providing system and having a client side communication unit and a system side communication unit, intercepting, using the client side communication unit, a first wireless data message having service related content encoded according to a first communication protocol, generating, using the system side communication unit, a second wireless data message having the service related content encoded according to a second communication protocol, and transmitting, using the system side communication unit, the second wireless data message to the service providing system.