In order to help reduce the effects of motion sickness, there is provided a method for reducing motion sickness in a subject which comprises acquiring a sequence of video images, extracting measurements of a heart-rate of the subject over a first period of time from the sequence of video images using photoplethysmography (PPG), calculating at least one trend in the measurements, determining a presence of motion sickness when the at least one trend is positive over a first time window, the first time window being included in the first period of time, and generating an event arranged to generate a corrective action. It is often possible to detect the onset of motion sickness before the subject actually feels the symptoms. Indeed, by the time the symptoms appear, corrective action is much less effective. Therefore, by detecting the onset early and alerting the subject so that they can react, it is possible to avoid the attack of motion sickness or, at least, reduce significantly its effects.