PROBLEM TO BE SOLVED: To provide a novel lure hook in which distortion and deviation of hook members do not occur in a coupling body, and a fishing lure comprising the same.SOLUTION: A lure hook is configured so that a first hook member 31 and a second hook member 32 which are formed into an almost J-shape are bundled by a deformable coupling body 33, the coupling body 33 comprises: a first holding hole 33b into which the first hook member 31 penetrates for holding the same; and a second holding hole 33c into which the second hook member 32 penetrates for holding the same. Therefore, even when respective hook members 31, 32 move largely when a fish bites, distortion and deviation of the hook members 31, 32 in the coupling body 33 do not occur.SELECTED DRAWING: Figure 2COPYRIGHT: (C)2020,JPO&INPIT【課題】連結体内でフック部材同士の捩れやずれが生じない新規なルアー用フックおよびそれを備えた釣り用ルアーの提供。【解決手段】ほぼJ字形をした第1フック部材31と第2フック部材32とを変形可能な連結体33で束ねると共に、その連結体33は、第1フック部材31を貫通させて保持する第1保持孔33bと第2フック部材32を貫通させて保持する第2保持孔33cとを備える。これによって、魚がかかるなどして各フック部材31、32が互いに大きく動いてもそのフック部材31,32同士が連結体33内で捩れたりずれたりすることがなくなる。【選択図】図2