A data exchange processing method and device. The data exchange processing method comprises: a first terminal transmits to a server target data and an interaction request for requesting to select an interaction target, the interaction request information including the interaction target characteristics information (101); the server receives the interaction request and the target data, searches in a database for at least two second terminals matching the interaction target characteristics information, and, when at least one second terminal is found, transmits to the second terminal the interaction request (102); the second terminal receives the interaction request, and transmits to the server a notification responding the interaction request (103); the server receives the response notification transmitted by the second terminal and transmits to the second terminal the target data (104); the second terminal receives the target data (105). The present method effectively enhances the data exchange efficiency.
