An aquatic life simulation apparatus and system capable of reading the environmental conditions of the water and configured to modify apparatus' behavioral characteristics based on the recorded data. The apparatus contains a waterproof component having a controller operationally coupled to a sound producing chip having pre-recorded bait fish sounds recorded thereon； a speaker to broadcast said recorded sounds； and a sensor for detecting dynamic movements. The sound chip may be activated upon impact of the apparatus with a body of water and repeat various desired patterns thereafter. Embodiments of the present apparatus contain LED in the eye members and along the body of the lure. The apparatus is configured to communicate with surface electronic devices capable of changing various characteristics of the apparatus based on the changes in the environmental conditions of the water.
