An electronic sound module in a fishing lure in the water is activated by a fisherman on the shore to broadcast a pre-recorded actual or simulated sound of a bait creature. In a preferred embodiment, a motion sensor in the sound module activates the sound chip and micro speaker when the fisherman tugs on the line, a water sensing automatic on-off switch turns the power on and off, and the battery is charged by an external charging coil. An alternate embodiment remote radio controlled robotic fishing lure device replicates bait animals in size, shape, movement and sound.
