The invention relates to A carrot concentrate comprisinga. Between 0.115 and 0.25 wt% Carotenoid (relative to the total weight of the carrot concentrate)；b. between 7-24 wt% edible oil (relative to the total weight of the carrot concentrate)；c. between 20 and 55 wt% (DM) of sugars (relative to the dry matter of the carrot concentrate)；wherein the dry matter content of the carrot concentrate ranges between 40 and 75 wt% relative to the total of the concentrate,wherein the wt% (DM) means the wt% of the component relative to the dry matter content, wherein the ratio of edible oil to carotenoids ranges between 40 and 210,and wherein the carrot concentrate has a color diluted in yoghurt, at dosage equivalent to a carotenoid concentration of 0.3795 mg/100g, wherein the color is defined in the CIELAB color space, and wherein the color is described by a L*-value ranging between 93 and 98, an a*-value ranging between -2.5 and +1.0, and a b*-value ranging between 21.5 and 30.The invention also relates to a process for making the carrot concentrate and food products containing the carrot concentrate.
