A method for displaying an ultrasound image on a display device is provided. Image signals are generated with an ultrasound probe during examination of an item under examination with ultrasound and are transferred to a data processing device. The image signals are displayed by the data processing device as an ultrasound image on a display device. In order to make it easier for an operator to observe the ultrasound image, by means of an orientation detection device, a change in orientation of the display device in space is detected and an associated change in orientation signal is provided to the data processing device and the orientation of the ultrasound image on the display device is changed by the data processing device as a function of the change in orientation of the display device in space. An apparatus for carrying out the method is also provided.