Disclosed are a media information publishing method, a terminal, a server, a system and a storage medium. The method comprises: loading a playing interface and playing a video on the playing interface; when the video is played at a video point location, loading, in the playing interface, a tracking identifier corresponding to a target object comprised in the video point location, and loading, in the playing interface, an interactive element corresponding to the target object comprised in the video point location; and in response to an operation regarding the interactive element, loading, in the playing interface, an operation response result, and loading, in the playing interface, media information corresponding to the target object.
