The present invention provides an oil-in-water type emulsified cosmetic using an ultrafine emulsion having high transparency and high viscosity. (A) 10 to 50% by mass of a fine emulsion containing the following (a1) and (a2) (a1) anionic surfactant (a2) a linear higher alcohol having 16 or more carbon atoms capable of forming an α-gel in water together with (a1), (B) 0.2 to 2 mass% of stearoxy hydroxypropylmethyl cellulose having the following general formula (1), (C)0.1 to 1% by mass of a nonionic surfactant [Each symbol is defined as in the specification.]本發明提供使用透明性優異的高黏度超微細乳液的水中油型乳化化妝料。水中油型乳化化妝料係調配:(A)含有下述(a1)及(a2)的微細乳液10至50質量%:(a1)陰離子系界面活性劑(a2)可與前述(a1)一起在水中形成α凝膠的碳數16以上的直鏈狀高級醇,及(B)包含下述通式(1)的硬脂氧基羥丙基甲基纖維素0.2至2質量%,及(C)非離子系界面活性劑0.1至1質量%。[各記號如說明書所定義]