Mean particle diameter 1.5 - 2.5 millimicrons, brightness being the powder of 97.0 or more, at the same time pressing the particular powder, it offers the make-up charge which contains the titanium dioxide powder where collapse strength of formation ones which can is below 140g. As for this make-up charge, with moderate concealment characteristic and skin familiarity while, feel being smooth, cohesion characteristic to be low is something which color change at the time of appearance and application is difficult to occur.平均粒子径が1.5~2.5μm、白色度が97.0以上の粉末であって、かつ当該粉末をプレスして得られる成型物の崩壊強度が140g以下である二酸化チタン粉末を含有する化粧料を提供する。この化粧料は、適度な隠蔽性及び肌なじみを持ちつつも、感触が滑らかで、凝集性が低く外観と塗布時の色変化が生じにくいものである。