A control circuit (600) performs a first process in which it is controlled so that power is supplied to a liquid crystal panel (AA) from a power generation circuit (700), and a second process in which it is controlled so that the liquid crystal panel (AA) is driven based on an internal vertical synchronizing signal (Vs2) of which a frequency is higher than that of an external vertical synchronizing signal (Vs1), and a video center voltage (Dref) is applied to each pixel electrode (6) of the liquid crystal panel (AA), and performs a control so that the liquid crystal panel (AA) is driven based on the external vertical synchronizing signal (Vs1), after repeatedly performing the second process with respect to a plurality of the internal vertical synchronizing signals (Vs2), when a display control signal which instructs displaying of an image on the liquid crystal panel (AA) is supplied.