The present invention relates to red effect pigments including a nonmetallic substrate in platelet form and a coating applied thereto, wherein the coating includes at least one of metal oxide, metal hydroxide or metal oxide hydrate, the metal ions of the metal oxide, metal hydroxide and/or metal oxide hydrate comprise at least two different metal ions selected from the group of metals consisting of Fe, Sn, Ti and Zr, and to a process for production thereof and to the use of the red effect pigments.
