A functional ornamentation manufactured from a stamped metal plate which is twisted by a specified number of degrees to result in a shape that allows for unique reactions to flowing fluids such as air and water. Due to the shape and twist of the device, the device will spin along with the flowing fluid or when pulled through that fluid, such that it retains a straight trajectory. In a preferred embodiment, such as part of a fishing lure, the ornamentation is connected to a ball bearing swivel which allows for near frictionless rotation. The lure when drawn through the water travels in a straight path, rather than an arced path of the prior art. This results in a more natural travel path producing greater flash and rotation for attacking fish.
