A fishing lure is configured to prevent a fishing hook, or other organism capture device, from becoming entangled or caught on submerged or surface level flora by maintaining the hook above the water line while in use. Specifically, the fishing lure apparatus includes a swim body that has a curved profile that allows the swim body, when under user directed motion, to skim or ride across the surface of a body of water and maintain an attached hook in the upright position such that a barbed end of the hook is not submerged in the water.
