A sport fishing lure is quickly and easily formed by bending a length of wire back upon itself to define a shorter leg and a longer leg that extend from the bend, threading the eye of the hook onto the length of wire and positioning the eye at the bend, entwining the shorter leg and the longer leg to form a closed loop that passes through the eye of the hook, arranging the shorter and longer legs to extend side-by-side away from the closed loop, inserting skirt strands between the shorter and longer legs and generally perpendicular to them, inserting both the shorter and longer legs through the lure body, pressing the lure body toward the closed loop, and bending the portion of the shorter leg that is passed through the lure body so that it lies at an angle with respect to the body passage thereby securing the lure body to the bent wire. The advantages of this method are that the hook is free to pivot in all directions and the skirt strands are securely fastened to the lure, in a desirable presentation and that the lure can be assembled very rapidly.
