Provided are a makeup cosmetic which can have bright fluorescent colouring whilst still having excellent transparency (being clear), and a novel cosmetic colouring material that is suitable for the cosmetic. The present invention provides a makeup cosmetic comprising (A) at least one kind of oil-soluble dye selected from the group consisting of red no. 218, red no. 223 and orange no. 201, (B) a higher fatty acid metal salt, and (C) oil, wherein the blending amount of pigment is not greater than 0.5 mass%, and the oil-soluble dye is dissolved or dispersed in the oil. The makeup cosmetic, according to the present invention, can achieve high luminance fluorescent colouring whilst also having excellent transparency, and can be used as a lip cosmetic, blusher or eye shadow.本發明之目的在於提供一種可實現鮮豔之螢光顯色,且透明感(clear感)優異之彩妝用化妝料及適於該化妝料之新穎化妝用色料。本發明提供一種彩妝用化妝料,其含有(A)選自由紅色218號、紅色223號及橙色201號所組成之群中之油溶性染料之1種或2種以上,(B)高級脂肪酸金屬鹽、及(C)油分,且顏料之調配量為0.5質量%以下,上述油溶性染料於上述油分中溶解或分散。本發明之彩妝用化妝料可獲得高亮度之螢光顯色同時透明感亦優異,作為口唇化妝料、腮紅或眼影有用。