A computer-implemented method and an apparatus link customer interactions with customer messaging platforms. An input indicating a request for interaction with an enterprise is received from a customer and in response to the received input, a user interface (UI) is displayed requesting the customer to authenticate a personal identity using login credentials corresponding to at least one third-party messaging platform. A customer interaction is facilitated with the enterprise subsequent to successful authentication of the personal identity. The customer interaction is facilitated on an enterprise interaction channel or a third-party messaging platform from among the at least one third-party messaging platform. The third-party messaging platform corresponds to the login credentials provided by the customer to authenticate the customer's personal identity.
