A system, method, apparatus, and computer program product for customizing an appliance display are disclosed. A method may include receiving an indication of a selected image and an indication of a target appliance on which the selected image is to be displayed. The method may additionally include determining one or more display characteristics of a display of the target appliance. The method may also include processing the selected image based on the one or more display characteristics to generate a customized image formatted for display as a background image on the display of the target appliance. The method may further include configuring the target appliance, via a network, to display the customized image as a background image underlying a graphical user interface that may be displayed on the display during operation of the target appliance.
