A disposable diaper (1) includes: a front area (E1) that is located on a side of the front waist part (3) with respect to a center of the disposable diaper in a product-longitudinal direction (L), and that is located closer to the center in the product-longitudinal direction than the target area (E3) is a colored area (CE) that is provided in the front area and that can be visually recognized and a white area (WE1 to WE5) that is located at a position which is closer to wearer’s skin compared to the front area, and through which skin color of the wearer is transmitted at a predetermined transmittance. When the colored area is divided into a first area (CE1) and a second area (CE2), the area of the first area is larger than the area of the second area the first area is colored in a predetermined color in the color guide of PANTONE (R), and the second area is colored in other color except for the predetermined color.
