PROBLEM TO BE SOLVED: To provide an aromatizing agent having a natural fruity hop aroma, a beverage giving the natural fruity hop aroma, and a method for producing the beverage.SOLUTION: The aromatizing agent contains two or more kinds of components selected from a G1 group consisting of 6-methyl-5-hepten-2-one, isobutylic acid, a hop component A, a hop component B and a hop component C, and a component from a G2 group consisting of &bgr;-citronellol and a hop component D. The beverage contains the aromatizing agent.