A fluid composition comprises A) a branched organopolysiloxane and B) a carrier fluid. Component A) comprises the reaction product of a) a cyclic siloxane and b) a polyorganosiloxane, in the presence of a hydrosilylation catalyst. Component a) has at least two silicon-bonded alkenyl groups per molecule, and component b) has at least two silicon-bonded hydrogen atoms per molecule. The fluid composition has a viscosity of at least 100 mPa·s at 23° C. and exhibits pituitous rheological properties. The pituitous rheological properties are generally determined from a plot of normal force (in Pascals) vs a perpendicular shear rate in (sec−1). Also disclosed is a personal care composition that comprises the fluid composition. When formulated into a personal care composition, the fluid composition generally provides enhanced sensory and film-forming properties based on its pituitous rheological properties.
