The present invention relates to a peptide exhibiting hair growth promoting activity and/or melanin production promoting activity, a composition for preventing and/or ameliorating hair loss comprising the peptide as an active ingredient, a composition for promoting hair growth and/or hair restoration comprising the peptide as an active ingredient, a use of the peptide for preventing and/or ameliorating hair loss, a use of the peptide for promoting hair growth and/or hair restoration, a pharmaceutical composition for the prevention and/or treatment of melanin hypopigmentation comprising the peptide as an active ingredient, a cosmetic composition for the prevention and/or treatment of melanin hypopigmentation comprising the peptide as an active ingredient, and a use of the peptide for the prevention, amelioration and/or treatment of melanin hypopigmentation. The peptide exhibits an excellent effect on hair growth by promoting hair follicle cell growth and increasing expression of hair growth related growth factors and hair growth related factors. In addition, the peptide exhibits an excellent effect on melanin production by increasing an activity and an expression of tyrosinase and increasing an expression of factors involved in melanin formation. The peptide can be very advantageously applied to medicines, quasi-drugs, and cosmetics due to the aforementioned excellent activity and stability of the peptide of the present invention.
