A body fat measuring apparatus (100) includes: an upper limb unit (1) including a hold portion (121, 122) that can be held in a hand of a subject and a main portion (110) and a lower limb electrode (F1, F2) to be contacted with a lower limb of the subject. The hold portion includes an upper limb electrode (H1, H2), and the main portion includes a first surface (130) to be contacted with a surface of an abdomen of the subject as well as a pair of first electrodes (B, C) and a pair of second electrodes (A, D) arranged at the first surface. The body fat measuring apparatus calculates a visceral fat amount of the subject based on two types of potential differences that are detected respectively in a case where an electric current is applied via a pair of the upper and lower limb electrodes and a case where an electric current is applied via the pair of second electrodes as well as physical data of the subject.