PROBLEM TO BE SOLVED: To provide a gelled aromatic with great hue change over time on an appearance.SOLUTION: The gelled aromatic contains (a) red dye, (b) blue dye, (c) perfume, (d) a water-absorbent resin having a carboxylic acid group and/or a carboxylate group, and water, wherein a mass ratio of (a)/(b) is 1/50 to 50/1.