A soft plastic fishing lure configured for mimicking the movement patterns of animals that rely upon undulatory locomotion movement to propel themselves through water, the lure including a body forming an anterior portion and a tail forming a posterior portion, the tail including a plurality of spaced-apart, opposing laterally extending portions and a plurality of spaced-apart, opposing slots. A U-shaped transition section couples the body with the tail and is arranges to orient the tail so that it extends substantially anteriorly along at least half of a length of the body when the lure is relaxed.
