A fishing lure accepts a glow stick inserted therein to provide night illumination. The fishing lure uses interchangeable glow sticks which are inexpensive and can be changed as needed for illumination. The fishing lure allows for the easy and quick insertion and removal of a glow stick as needed and saves the user a lot of time and is very cost effective. The fishing lure can be designed in various configurations, such as a plug-type lure with the glow stick inserted fully or with the glow stick protruding out of the lure. In some embodiments, a squid-type lure can be designed with one or more glow sticks used to provide illumination.
