A method to produce a fibre product from a plant material comprising the steps of harvesting the plant material, size reduction of the plant material, subjecting the plant material to an extraction/diffusion step to separate the sugar component from the fibrous material, a pH modification step so as to be able to control the water retention properties of the fibre product, drying the fibre product, and milling to a specific size and/or shape. In preferred embodiments the plant material is sugar cane.