To readily identify a document to which an advertisement is desired to be attached and to reduce the burden on an advertisement submitter, a server device is provided in an advertisement providing system including an advertisement submitter terminal for inputting an advertisement, a user terminal for displaying articles, wherein the server device causes the user terminal to display an advertisement with an article. The server device includes a transmitting unit transmitting information specifying a plurality of candidate articles to the advertisement submitter terminal to display the candidate articles, a receiving unit receiving from the advertisement submitter terminal information specifying at least one candidate article selected from the plurality of the candidate articles, and a sending unit sending the advertisement to the user terminal when an article similar to the selected candidate article is displayed in the user terminal, to display the advertisement on the user terminal with the similar article.
