A method for orienting wound dough products in a defined end position by winding a triangular or trapezoidal dough piece along a winding section includes winding from the base of the dough piece with the narrower end of the dough piece forming an end protruding outside at the circumference of the dough product. The end position of the dough product is defined by a position of the end protruding at the outside. The wound dough product is decelerated from a translational starting speed to a translational end speed along a decelerating section. The resulting deceleration torque is used as a driving torque for a rolling movement of the dough product. The rolling movement is stopped by resistance when the end of the dough product is in contact with the surface. The translational conveying speed and/or the speed of rotation of the wound dough product is changed in control section.
