The invention relates to a method for orienting wound dough products (02) in a defined end position, wherein the dough product (02) is produced by winding a triangular or trapezoidal dough piece (01), and wherein the dough product (02) is wound starting from the base (03) of the dough piece (01), and wherein the narrower tip (04) of the dough piece (01) forms an end (05) protruding on the outside on the circumference of the dough product (02), and wherein the end position of the dough product (02) is defined by a specific position of the end (05) protruding on the outside, wherein the wound dough product (02) is driven along a predefined segment or for a predefined time with a driving torque or a driving force so as to rotate about the longitudinal axis of the dough product in order to thereby effect a rolling motion of the dough product (02) on a support (08, 14), wherein the rotational direction of the rolling motion of the dough product (02) corresponds to the winding direction from the inside to the outsi
