A process of making a reinforced elastomer and toy for pet made from same. The elastomer body may include rubber, thermoplastic resin, and elastomeric polyvinyl chloride. The elastomeric material is reinforced with fibers. Flavoring agents are mixed in the elastomeric body to produce a compression resistant and long-lasting scented body with durable fragrance. The fibers may be bonded to an outer surface of the elastomeric material.
