A method connects a first individual to a second individual. The method includes associating a first account on a first social network with the first individual and allowing the first individual to send a gesture on the first social network directed towards a second account. The gesture includes a shareable reward. The method can further include determining whether the second account has received the reward. The reward can be associated with an advertiser. The method can further include determining the advertiser is participating in a sharing program and sending a second reward to the first account. In another embodiment, the method further includes determining the advertiser is participating in a sharing program, determining the number of times the first user has sent the gesture, and sending a second reward to the first account.
