The present invention relates to a cosmetic composition for caring for and/or making up keratin materials which is in the form of an oil-in-water emulsion which undergoes phase inversion when it is applied to said keratin materials, comprising: (i) at least one pigment having a particle size greater than 100 nanometers, and (ii) a combination of at least one hydrophilic surfactant and at least one lipophilic surfactant. It also relates to the associated cosmetic process.