An offshore shade platform includes a flexible body that floats on a surface of a body of water. The flexible body provides a shaded area in which fish can congregate. A buoyancy device positioned under the flexible body supports a middle portion of the offshore shade platform on the surface of the water, and a visual indicator that helps users locate the platform extends in a substantially upright orientation from a top surface of the flexible body. To entice the fish into the shaded area, a porous counterweight containing chum hangs beneath the flexible body. Additionally, the porous counterweight provides a downward force that maintains the visual indicator in the upright orientation.
