The invention belongs to the field of systemized preparation and sale of individualized cosmetics, more precisely to the field of systems, devices and procedures for the design of own cosmetic products and the method of selling them. The essence of the process of preparing and purchasing individualized cosmetics under the umbrella brand is that it is an integral part of the device that carries out this process and that the process includes the following steps: entering the store, turning on recording and / or taking photos, selecting a product to buy, creating buyer's profile, customer's code, payment of product, decision for own recipe or activation of a virtual consultant, creating your own recipe, or reviewing the recipe, choosing the option to change the recipe, storing a recipe under a new brand, which contains an umbrella in the first place, the ability to change new recipes, enabling the closing or opening of the recipe for the third, starting to produce the product, closing the product, printing product information and pasting the sticker on the packaging, signing a purchase on the buyer's code, registering the buyer, shipping the product to the customer. The process allows the possibility of deciding on active participation in the creation of own recipes and sub-brands, which can be closed to others or offered to other customers, and participates in the reward scheme depending on the number of products sold.Izum sodi v področje sistemizirane priprave in prodaje individualizirane kozmetike, bolj natančno v področje sistemov, naprav in postopkov za oblikovanje lastnih kozmetičnih izdelkov in načina prodaje le-teh. Bistvo postopka priprave in nakupa individualizirane kozmetike pod krovno blagovno znamko je v tem, da je sestavni del naprave, ki ta postopek izvaja, in da postopek vključuje naslednje korake: vstop v trgovino, vklop snemanja in/ali fotografiranje, izbor izdelka za nakup, kreiranje profila kupca, sčemer dobi kupec šifro, plačilo izdelka, odločitev
