A communication draw-in system that enables robot-human communication to start smoothly is provided. The communication draw-in system is a communication draw-in system provided in a robot that communicates with a target human, and includes: a human specifying unit 200 for specifying a position of the target human; a light source control unit 201 for moving light toward the specified position of the target human; a draw-in control unit 203 for instructing the robot to perform a draw-in operation for making the target human recognize a direction of the robot; and a human recognition specifying unit 204 for determining whether or not the target human has recognized the robot, wherein the robot is instructed to start communicating with the target human, in the case where the target human is determined to have recognized the robot.