PROBLEM TO BE SOLVED: To provide a new technique, in a fruit juice-containing tea beverage, capable of increasing the flavor of the fruit juice while at least maintaining the flavor of the tea beverage.SOLUTION: Provided is a method for reinforcing the flavor of a fruit juice, in a fruit juice-containing tea beverage, reinforcing the flavor of the fruit juice sensed when the tea beverage is drunken, including process where a tea extract, the fruit juice and a sugar solution roasted matter, whose content is 0.01 to 1.2 wt.% to the whole of the beverage and color value (=the 610 nm absorbancy of the sample/the weight%concentration of the sample fed to the absorbancy measurement×100) is 0.1 to 20, are mixed.SELECTED DRAWING: NoneCOPYRIGHT: (C)2018,JPO&INPIT【課題】果汁を含む紅茶飲料において紅茶の風味を少なくとも維持しつつ果汁の風味を高めることができる新規な技術を提供する。【解決手段】果汁を含む紅茶飲料において当該紅茶飲料を飲んだときに感じられる果汁の風味を増強する果汁風味増強方法であって、紅茶抽出物と、果汁と、飲料全体に対し0.01~1.2重量%の含有量である色価(=試料の610nm吸光度/吸光度測定に供した試料の重量%濃度×100)が0.1~20である糖液焙焼物とを配合することを含む、果汁風味増強方法。【選択図】 なし