The present invention provides a sweetness and / or milk flavor enhancer that can reduce the amount of a sweetener and / or milk flavor additive by enhancing the sweetness and / or milk flavor of a cooked product. The sweetness and / or milk flavor enhancer of the present invention contains an oxidized partially hydrogenated fat having a peroxide value of 25 to 300 as an active ingredient. The trans fatty acid content of the oxidized partially hydrogenated fat is preferably 5 to 75% by weight. Moreover, it is preferable that the iodine value of oxidation partial hydrogenation fats and oils is 35-135. [Selection figure] None【課題】調理品の甘味及び/又は乳風味を増強することで、甘味料及び/又は乳風味添加剤の使用量を減少させることを可能とする甘味及び/又は乳風味増強剤を提供する。【解決手段】本発明の甘味及び/又は乳風味増強剤は、過酸化物価が25~300の酸化部分水素添加油脂を有効成分として含む。酸化部分水素添加油脂のトランス脂肪酸含量は、5~75重量%であることが好ましい。また、酸化部分水素添加油脂のヨウ素価が35~135であることが好ましい。【選択図】なし