PROBLEM TO BE SOLVED: To provide baked confectionery having a moist and soft texture crumbling when chewed, easy to chew in the mouth, and baked confectionery dough excelling in work efficiency in producing the baked confectionery.SOLUTION: Baked confectionery dough includes a plastic oil-and-fat composition whose continuous phase is oil and fat, and an oil-in-water type emulsion, whererin, the total amount of the plastic oil-and-fat composition whose continuous phase is oil and fat, and the oil-in-water type emulsion, is 100-200 pts.mass to 100 pts.mass of grain flour.