PROBLEM TO BE SOLVED: To provide a method for highly cultivating a fruit vegetable crop, which is excellent in the color condition of the fruit vegetable crop and has a high rate of excellent fruit vegetable crops. SOLUTION: This is a method for high-growing fruit and vegetable crops in a greenhouse placed on the ground, wherein the ground in the greenhouse has an average reflectance of 10% or less in the wavelength region of 280 nm to 315 nm and 400 nm to 2000 nm. A high-cultivation method, wherein the region is covered with a sheet having an average reflectance of 30% or more and 50% or less. [Selection diagram] None【課題】果菜類農作物の色状態に優れ、果菜類農作物の秀品率が高い果菜類農作物の高設栽培方法を提供することである。【解決手段】地面に設置した温室内で行う果菜類農作物の高設栽培方法であって、前記温室内の地面が、280nm以上315nm波長領域の平均反射率が10%以下かつ400nm以上2000nm以下波長領域の平均反射率が30%以上50%以下であるシートで覆われることを特徴とする高設栽培方法。【選択図】なし