A fishing lure for receiving a bait fish comprises a mounting body and a fixing means (3) for fixing a bait fish to the mounting body. The mounting body comprising a support rod (5) for inserting into the mouth of a bait fish to support the mounted bait fish and a retaining means (4, 7) disposed on the support rod (5) for abutting a head portion of the bait fish. The mounting body is adapted not to conceal, in use, eyes of a bait fish mounted on the mounting body.
