A fishing lure includes a transparent lure body having one or more optical windows that operate as lenses for one or more digital cameras mounted within the transparent lure body. The transparent lure body is shaped like a fish, and the optical windows/digital cameras are located at positions that correspond with the eyes of the fish. Annular eye pieces can be mounted over the optical windows to enhance the appearance of the lure. A reflective shroud, patterned to imitate the body surface of a fish, is mounted within the transparent lure body. Light emitting devices within the transparent lure body can be controlled to emit different colored light through the transparent lure body. Detachable bills/fins can be coupled to the transparent lure body to control the movement of the fishing lure through the water.
