Provided is a metal coating material which is capable of minimizing heat generation accompanying the oxidation during when a seed is coated, while having excellent workability during when heat is dissipated and exhibiting excellent adhesion strength with respect to the seed. A metal coating material (10) which coats a seed (20) by having a metal powder (11), which is mainly composed of iron and contains at least granular fine particles (11A) and plate-like fine particles (11B), adhere to the seed (20). The ratio of the particles having a size of 63-150 µm in the particle size distribution of the metal powder (11) as determined using a JIS test sieve is 23% by weight or more.
