The invention pertains to a conventional or reduced-calorie, filled or unfilled, vitamin-enriched type of chocolate characterised in that 100 g of product contains at least 5-1500 mg of added calcium ascorbate and/or magnesium ascorbate and/or ascorbic acid or, in some cases, other supplementary ingredients. The other supplementary ingredients are additional vitamins, such as E and/or K, as well as mineral materials, preferably magnesium and/or zinc, along with fruit concentrates. The invention also pertains to the process by which the vitamin-enriched chocolate is produced.