The present invention relates to a dispensing applicator comprises a mounting body (66) which has a stem piece (64) extending from a mounting body top part, and a lower body part (61) which carries at an underside of the latter, an absorbent applicato (63)r. An elongated fluid container (70) having a first end may be attached at a second opposite end thereof and with a snap fit, in the stem piece. The container includes a frangible region (73a) remote from said first end, and a rigid tongue element (74) extends longitudinally from the frangible region, a tip end of the tongue element defining the container opposite second end. A fracture anvil (76, 76-1) is disposed in the stem piece. To fracture the container frangible region to release fluid there from to the absorbent applicator, a relative movement between the container, i.e., the tongue element thereof and the fracture anvil is effected. This is done with the tongue element in contact with the fracture anvil. The contact and relative movement produce the rupture of the frangible region and, more specifically at the joinder location of the tongue element and frangible region.