Embodiments of the invention provide a method, system and computer program product for social media messaging management for brand integrity. The method includes retrieving content from different Web sites from over a computer communications network into a social media messaging manager executing in memory of a host computing system. The method further includes parsing text of the retrieved content to identify information pertaining to a contemporaneous news event. Thereafter, the parsed text is matched to an advertising message disposed in a table stored in a data store coupled to the host computing system. Consequently, at least a portion of a social media message is generated incorporating the predetermined advertising message and the social media message is displayed in a user interface of the manager. Finally, the social media message is posted onto a social media messaging system by the manager over the computer communications network.
