Purpose of this invention, the presenting taste improver of the eating and drinking item, presenting taste improvement method of the eating and drinking item, is to offer the eating and drinking item where presenting taste improves.This invention relates use the long chain highly unsaturated fatty acid and/or that ester body and sterol and/or the presenting taste improver of the eating and drinking item which consists of sterol ester, by adding the said presenting taste improvement component the eating and drinking item long chain highly unsaturated fatty acid where presenting taste improves with method, and these methods of improving and/or to that ester body, and sterol and/or the presenting taste of the eating and drinking item as a presenting taste improver of the eating and drinking item of combination of sterol ester etc.本発明の目的は、飲食品の呈味向上剤、飲食品の呈味向上方法、呈味の向上した飲食品を提供することである。本発明は、長鎖高度不飽和脂肪酸及び/又はそのエステル体並びにステロール及び/又はステロールエステルから成る飲食品の呈味向上剤、該呈味向上成分を添加することにより飲食品の呈味を向上する方法、及び、これらの方法で呈味が向上した飲食品長鎖高度不飽和脂肪酸及び/又はそのエステル体、並びに、ステロール及び/又はステロールエステルの組み合わせの飲食品の呈味向上剤としての使用等に係る。